About

hey gyrl! i’m Tascha

Mom, 9–5’er & Soft Life Strategist

Back in 2023, life looked very different. I didn’t have a job at all. God put me through a season where I had to completely depend on Him. It was humbling, it was scary, and it taught me exactly what “faith” really means.

When I got my current job in 2024, I cried tears of relief. Honestly, it is the best job God has ever blessed me with. The people are great, and the work is good.

But even though I love this job, I made a promise to myself: I never want to be in that position again.

I realized that even a “blessing” of a job is still a dependency. If that one paycheck stopped, my stability would stop with it. I knew I needed options. I needed a safety net that I owned.

But my reality? It was chaotic. Between being a single mom, running to after-school sports, and managing a hectic schedule, I didn’t have hours to spare. I looked at those aesthetic routines on Instagram. The ones with the 5 AM gym sessions and the green juices and just laughed. Who has the time for that?

I knew I couldn’t grind my way to freedom…I didn’t have the energy. And I definitely didn’t have the time to learn trending dances for TikTok.

So, I stopped trying to find time I didn’t have, and started finding “hidden pockets” in my 5-9 routine.

I decided to use my 9-5 to create my 5-9. I started building digital products (like planners and guides) that I could sell on autopilot using Pinterest. Because let’s be real, I needed a system that worked quietly while I was at work or taking care of my kid.

Now? Everything feels different. I clock into my 9-5 with a heart full of gratitude, but zero fear. I walk into meetings with a secret smile because I know I’m building money that makes itself.

My 9-5 pays the bills. My 5-9 funds the Soft Life.

I built Hey Gyrl Thrive™ because I know there are so many women just like me – grateful for their jobs, but knowing they are meant for more than just a paycheck.

You don’t have to quit your job to get your freedom back. You just need a strategy that fits in your pocket.

Let’s build your exit strategy, quietly. ♡

Let’s build yours →

TIRED OF WAITING FOR “PERFECT”?

You don’t need a new life to start Thriving. You just need to use the 5-9 you already have.

Start With a Reset →
get to know me

Here are a few things that make me… me:

  1. My sacred morning pause: Before the school run and the 9-5 rush begins, I take 5 minutes just for me. Coffee in hand, deep breath in. This isn’t just caffeine; it’s my daily intention to thrive.
  2. Evenings are for exhaling: I don’t believe in “grinding” until bedtime. Once the laptop closes, the candle gets lit, the skincare goes on, and I protect my peace. That stillness is part of the strategy.
  3. Pinterest is my quiet power: It’s not just an app; it’s my Freedom Fund engine. I love knowing that my pins are working hard in the background, building my options while I’m busy living my real life.
  4. Cheering on the “In-Between” woman: I built this for the woman who is doing it all. Balancing the job, the family, and the dreams. I’m here to remind you that you don’t have to choose between your paycheck and your peace. You can have both.